Reaching more than 4,000 campaigns is a significant achievement in any area of music marketing. In electronic music, where trends, technology and audiences move at relentless speed, it is also a reflection of adaptability, trusted relationships and an understanding of what makes a release connect.
For UK-based Promo Push, the 4,000-campaign milestone arrives alongside 15 years in the dance music industry. Founded in 2011, the company has spent more than a decade helping artists, labels, management agencies and release teams build momentum around electronic music releases.
From emerging artists looking to establish their first key supporters to globally recognised names launching major records, Promo Push provides tailored promotional campaigns designed to reach the people who matter most.
15 years of electronic music experience
Since its launch, Promo Push has operated in an industry that has changed considerably. Streaming platforms have become fundamental to music discovery, online media has expanded, and DJ tracklists, mix shows and specialist radio have continued to offer vital routes for a release to develop.
Despite those changes, the fundamentals of effective dance music promotion remain clear: great music needs to reach the right people, at the right time, through the right channels.
Promo Push combines those principles with a broad promotional network and a bespoke approach to each campaign. The company works with major and independent labels, artist management agencies and artists directly, offering services that can be used independently or combined into a wider release plan.
Its core services include A-list and tastemaker DJ promotion, international radio promotion, online press campaigns, 1001Tracklists mix show promotion and third-party Spotify promotion.
Promotion with purpose
One of the reasons electronic music requires specialist promotion is the sheer diversity of the scene. A rolling Deep House record, a peak-time Tech House track, a melodic Techno journey, a Trance anthem or a high-impact Drum & Bass release will all connect with different audiences and industry contacts.
Promo Push develops campaigns with those differences in mind. Rather than sending every release through the same promotional route, the team considers the artist, record, genre, audience and campaign objectives before building a strategy.
The company works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. Its genre-specific approach helps ensure that music is delivered to selectors, presenters and platforms with a genuine connection to the sound.
For some clients, this may mean a concentrated DJ campaign targeted at relevant club and festival selectors. For others, it may involve a more comprehensive strategy combining DJ, radio, press, mix show and Spotify activity.
Connecting records with the DJs who can support them
DJ support remains one of the most influential drivers in electronic music. When a record is picked up by the right selector, it can reach audiences through club sets, festival performances, radio mixes, podcasts, recorded sets and online tracklists.
Promo Push works with A-list and tastemaker DJs across the international electronic music community, focusing on relevant targeting rather than volume alone.
The objective is to help tracks reach DJs whose sets, followers and musical direction make them an authentic fit for the release. This gives artists and labels an opportunity to develop meaningful support and create a stronger story around their music.
That support can be particularly valuable in a scene where DJs remain both curators and key discovery points for listeners around the world.
Radio, mix shows and media visibility
While DJ support often creates club-level momentum, radio promotion can take a release to specialist audiences across multiple territories.
Promo Push’s international radio campaigns are designed to connect electronic music with relevant shows, presenters, dance stations and online platforms. The company also offers 1001Tracklists mix show promotion, helping releases gain added visibility through DJ mixes and documented set activity.
Online media adds another important layer. A strong press campaign can create editorial opportunities around a release, including interviews, reviews, premieres and features. This can help artists tell a wider story, whether they are introducing a new project, releasing an EP, launching a label or building towards a larger body of work.
Third-party Spotify promotion can also complement the wider campaign, giving releases another opportunity to reach streaming audiences and develop additional discovery points.
Trusted by established names and emerging talent
Over 4,000 campaigns, Promo Push has worked on music from a wide range of established electronic artists, including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.
The company has also worked with influential labels including Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
However, Promo Push’s service is not limited to high-profile names. The company also works with independent labels, developing management teams and emerging artists who need an effective strategy to introduce their music to relevant industry contacts.
Whether a campaign is designed to build early support for a rising artist or increase awareness around an established release, Promo Push maintains the same focus on tailored targeting, clear communication and quality relationships.
Four weeks of focused activity and transparent reporting
Every Promo Push campaign runs over a four-week period, with clients receiving weekly reports as the campaign develops.
These reports can include DJ and radio feedback, scores, listening and review activity, and details of contacts intending to support the release. Clients may also receive information on press coverage and Spotify placements secured during the campaign.
This reporting gives artists, labels and managers a practical overview of where their release is gaining traction. It also creates useful material for artist updates, label communications, social content, press packs and future release planning.
For Promo Push, reporting is a core part of the service. It ensures clients can follow the campaign clearly rather than simply receiving a final summary once promotion has ended.
Looking ahead after 4,000 campaigns
Dance music never stays still. New producers break through, labels evolve, scenes develop and audiences discover music through an ever-changing mix of clubs, radio, social platforms, editorial media and streaming services.
As Promo Push celebrates 15 years in the industry and 4,000 campaigns completed, the company continues to develop its network and services in step with those changes.
Its purpose remains consistent: to deliver bespoke, effective and transparent promotional campaigns that give electronic music the best possible opportunity to be heard, supported and remembered.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk
